Fractional demand gen for B2B SaaS

Start with paid ads. Or hand us the whole funnel.

VeloCo is a senior, embedded demand gen partner for SaaS and tech companies. We run your paid media, or the full system behind it: content, SEO, landing pages, campaigns, and the automation that turns clicks into pipeline.

Book a free pipeline audit Compare the two offers

Month-to-month after a 3-month start. No hourly billing.

Where each offer plugs in

Attract

Paid, SEO, content

Convert

Pages, CRO

Nurture

Email, campaigns

Route

CRM, automation

Pipeline

Revenue

Paid Ads

Full Funnel Demand Gen

Built by an operator, not an account manager. Scaled a B2B SaaS Google Ads account from roughly $5K to $50K+ per month, and ran demand gen as a one-person marketing department.

[Client logos and results go here as case studies land]

Two ways to work with us

Pick the scope that fits where you are.

Already have content, SEO, and design covered? Start with paid ads. Need one partner accountable for the whole funnel? Take the full system.

See pricing and what's included

Offer 1

Paid Ads Management

Senior paid media execution across Google, LinkedIn, and Meta, tied to pipeline and CAC instead of clicks.

Account audit, strategy, and campaign build

Weekly optimization and testing

Conversion and pipeline tracking set up properly

Monthly strategy call and clear reporting

Best for teams that already have content, SEO, and design handled.

Start with paid ads

Offer 2 · Most complete

Full Funnel Demand Gen

Your fractional head of demand gen. We run the whole system: traffic, conversion, nurture, and the workflows that connect it to your CRM.

Everything in Paid Ads Management

Content and SEO strategy and execution

Landing page and website CRO

Campaigns, email, and lifecycle nurture

Workflow and automation build across CRM and tools

Weekly working session and monthly executive review

Best for teams that want one accountable partner for the whole funnel.

Get the full funnel

What we run

Six channels, one system, one owner.

Most funnels leak because each channel has a different owner. We run them together so the handoffs stop dropping pipeline.

See every channel in detail

Paid media

Google, LinkedIn, Meta, and ABM campaigns built around pipeline, not vanity metrics.

Content

Content tied to buyer intent and sales conversations, not a posting calendar.

SEO

Search strategy that compounds, focused on the keywords that bring buyers.

CRO

Landing pages and site experiments that lift conversion on the traffic you already pay for.

Campaigns

Launches, webinars, and email programs planned and run end to end.

Automation

Lead routing, scoring, and nurture workflows so nothing waits on a person to move.

How we work

We embed. We don't hand you a deck and disappear.

You get senior-level demand gen leadership without the cost of a full-time hire, working inside your team, tools, and weekly rhythm.

See the full process

Free pipeline audit

We review your funnel, channels, and tracking, and show you where pipeline is leaking.

Pick your scope

Paid Ads Management or Full Funnel. You can start narrow and expand when it makes sense.

Embed and execute

We join your Slack, your standups, and your tools, and start shipping within the first weeks.

Report on what matters

Pipeline, CAC, and conversion, reviewed weekly and rolled up monthly.

Who this is for

SaaS and tech teams that need senior execution before a full-time hire makes sense.

You sell software to businesses, and growth depends on pipeline you can measure.

You have a founder, marketer, or small team that is stretched across too many channels.

You have been burned by agencies that execute without strategy, or strategy without execution.

You want a partner who works inside your team, not next to it.

Questions we hear first

What does "fractional" mean?

Senior demand gen leadership on a part-time, embedded basis, like a part-time head of demand gen, without a full-time salary or equity.

Can we start with paid ads and add more later?

Yes. Many teams start with Paid Ads Management and move to Full Funnel once the foundation is working.

What is the contract length?

Month-to-month after a 3-month start, which gives the strategy time to show results.

Is ad spend included in the price?

No. Ad spend is billed by the platforms directly to your account. Our fee covers strategy, management, and execution.

Do you work with teams that have no marketing hire yet?

Yes. We can run demand gen on our own, or work alongside your first internal hires as you build the team.

Find out where your pipeline is leaking.

Book a free pipeline audit. We will review your funnel and tell you which offer fits, even if the answer is neither.

Book a free pipeline audit